About Us
Our History
Westway is a 42-year-old brand and aims to provide an affordable yet high-quality range of appliances to Indian customers. We are proud to launch the first color TV in India.
We were one of the big brands from 1980 to 2000 in the industry but with the rise of brands like LG, Samsung, we redefined our product range from CRT TV to LED TV. Today, We have more than 400 trade partners across the nation with 8000 retailers expanding the customer base like never before.
Our main marketing strategy has always been BTL activities with our trade partners in order to achieve more and more conversions and direct response. This strategy has taken us from 0 sales of TV to 400 cr of the top line.
Over the period of these years, We have managed to build a strong base in the global consumer electronics industry. We, as one of India’s largest OEM, are always working hard to provide cost-effective, innovative, advanced and safe appliances. Our expansion plan and targets are to reach 400 cr in 2022 and 1000 cr in FY 2024
Westway now has 650 service centers across the country providing excellent support to our customers. Our products are manufactured considering the need and interest of new age customers who want stylish, safe and modern appliances at minimum cost.
Factory Images
Key Features
Reasonable price
Westway entire range of modern appliances comes at an affordable price because we believe in providing true value for money to our customers. Our aim is to expand the customer’s base in India and providing cost-effective modern solutions has always been our best strategy. We are constantly investing in modern technologies that minimize our cost of manufacturing in order to provide our customers with the best price in the market. If you are looking for the best quality electronic products without burning a hole in your pocket, Westway is a place for you.
Advanced technology
Over the period of the last 25 years, Westway has emerged as India’s largest OEM because of its modern advanced technologies. Our team of professionals always thrive to provide uncompromised solutions when it comes to manufacturing modern electronic appliances. With constant evolution in electronics, Westway has always been the first to adapt to new technologies and using them to build the best products for today and tomorrow. We, at Westway always take a holistic approach in building products that are for modern new age customers that want nothing but best.
Quality electronic products
Millions of customers trust Westway when it comes to comparing the quality of electronic products with the rest of the market. We offer safe, modern and most cost-effective products that make us one of the largest OEM in the industry. Our products go through numbers of test and criteria before they reach end customers ensuring nothing but the best quality. Our only motivation is the satisfaction of our customers. This is the reason our team is constantly improving the quality of our products with time.
Excellent customer care service
Our dedicated customer care team is always working hard in providing full support to our users. We have more than 600 service centers across the nation to ensure that no customer is left with any kind of complaints. Be it an about any product, problem with the installation or raising a complaint, our team of professional customer care will get in touch with you to provide the best solution in no time.
Our Vision
Over a period of 25 years, Our customers have shown us tremendous love for our consistent hard work and innovative technologies we use in our products. We, at Westway, aspire to be among the top 5 leading brands in the industry and we believe we can reach that milestone by providing our customers with the best quality products at an affordable price range.
Our Mission
Westway as a company aims to be among a global leader in providing electronic solutions at the best price without compromising the quality of our products. Our team of professionals always work hard in using innovative technologies for building modern era electronic products that are loved by millions of customers.
